Site visits, opt ins, email opens, click throughs …
Since the first quarter of the year has gone by, I thought it might be a good idea to check in with you to see how your numbers are adding up.
Do you look at your numbers on a regular basis?
If you do, what kind of follow up do you do with them?
If you don’t, why not?
Checking things like your website visitors and your email opens is essential to make sure that your marketing efforts are working for you.
Going through the motions is not going to help you build your business.
Let’s look at a few key things you should be checking regularly:
Website visitors
How many people are visiting your website on a weekly or monthly basis? Is that number increasing? Decreasing? Staying the same?
How are you driving traffic to your website? What are people looking at when they get there?
These are all important things to consider. Obviously we want to have steady traffic being driven to our websites, and we want that number to constantly be increasing, but we also want to be sure that they are ‘doing what we want them to do’ when they get to our site.
If they are just browsing and leaving, you may need to work on your content. If your traffic is not consistently increasing, you may want to look at how you are driving people there (or what you are driving them to).
Once you have the site visitors, the next important thing is to make them do something – your calls to action come into play here.
Opt Ins
How is your website opt in working for you? Again, look at this from the numbers standpoint. How many people who visit your site are opting in for your free gift?
If this number is low, you may need to look at a new approach. If you have too many options when someone gets to your website, maybe you are confusing your visitors. You want them to see your opt in right away so they can take action. Maybe you need a squeeze page to increase your opt ins. Maybe you need a better freebie. Consider updating yours if you have had the same one for a while. Think value!!
Another piece to think of with opt ins is whether they are actively part of your list after they sign up. Are they opening your newsletters or your other correspondence? Are they being responsive?
Email Open Rates
When you send out an email, newsletter or blog broadcast, what percentage of your list is opening it? If you are not tracking your stats now, you definitely should be. One of the most important things to note is that your list is being responsive to what you are putting out to them.
You want to know that they are opening your emails (and looking forward to receiving them!). It’s your relationship building phase of your client relationship, and it’s important to be sure that you are providing them with content that is interesting and relevant. If they are not opening it, you are not engaging them.
You also want to see your open rate increasing steadily (or at least staying the same … never going down!). Sending quality content regularly and building your list steadily will help this!
Click Through Rates
Once you get them to open, are they clicking through to the things you put in your email? Opening an email is one thing, but again a very good gauge of what they think of your material is that they are clicking the links you put in it – to learn more, or to see what you recommend, or to take action if you ask them to.
Click rates are trackable and very important in email marketing. Be sure to provide your audience with great things to augment your regular emails, and you will see their responsiveness in your stats.
Making your numbers work for you really begins with looking at them. Then once you see the patterns, you can make specific changes to what you are putting out there, and increase your connectivity with your audience.
Increase your website visitors with more social media. Increase your opt ins with a better or new free offer. Increase your email open rates by sending really valuable content more regularly. Increase your click throughs by providing excellent resources for your audience.
I’d love to hear how your numbers look, and what you have done to help them work for you!… visit my Facebook page: www.facebook.com/yourvamentor