I recently taught a training session on getting great clients.
One of the things I hear VAs lament about all the time is the lack of clients. Or the lack of great clients.
If they don’t have clients, they think there are none out there.
If they do have clients, they think they need to do whatever the client wants to keep them.
I mean, really, who likes to turn down money?
But it’s not a way to build a sustainable, awesome business.
When you are operating your VA business, YOU get to make the choices – how much to charge, what services to provide, and who you want to work with.
If you aren’t comfortable making these three decisions, then you are missing an essential piece of your business.
Getting clients is easy – all you have to do is know these three things about your business – and then connect with people.
Do you know:
1. How much to charge?
2. What services to provide?
3. Who you want to work with?
I can hear you now .. saying, ‘Sure, you make it sound easy, but it’s not’. I’ve heard that a lot from VAs who are struggling in their business.
But what I have helped them learn (because I had to learn it myself!) is that THEY are the only reason they don’t have lots of great clients.
Either they haven’t focused in on their specialty, or they haven’t set up the proper pricing, or they haven’t identified the best people they need to support.
When you do these three things, suddenly everything makes more sense.
You get paid what you are worth, you do the things you love to do and you work with people who truly value you and appreciate you.
And if they HAVE done all three of the pieces and still don’t have enough great clients, then the only issue left is visibility or exposure to the right people.
Networking is essential, and reaching out, connecting, and following up is the only thing that will help you sign new clients.
I spoke with a colleague today who built a website for a client, and now the client is wondering why her business isn’t booming all of a sudden. But she’s not promoting her website, she’s not networking, she is not finding the clients who need her.
You need to do all of the steps in order to get the business.
It’s not hard – it’s really not – but you MUST do the work. And when you learn to do the work, the sky is the limit for your business.
Getting clients is easy – so I challenge you to think about which piece you need to work on, and get a plan in place to move forward with that. (If you need to work on all three, just pick one to start with!)
If you need help determining just what that is, feel free to connect with me at tracey@yourvamentor.com.