Marketing can be a challenge in any business, but some people have a more difficult time getting their head around it.
That’s why I teach it! I try to take the confusion out of what to say, where to say it, and who to say it to.
When a lot of VAs get started, we think our marketing message is to tell people about being a VA. I thought the same thing. I thought I had to explain to people how a VA works. My webpage showed what a VA is, and I had lots of info about me being a VA.
That was a long time ago, but I still remember the struggle of getting clients.
Why? Because it didn’t tell the clients anything they needed to know … not really.
I have learned a lot in that time, but the biggest lesson I learned is one that I teach over and over now.
Clients want to know two things: they want to know how you can help them, and how much it will cost them to get your help.
Think of anywhere you go to shop. You look at a rack of clothes and you look at the price tags. You look at a menu of food, and you look at the price. You go to a car lot and you look at the sticker price.
And if you don’t see the price, then you look for someone to help you.
It’s the same for your potential clients. It’s super simple. We overcomplicate the message, and where we put it.
Clients just want to know if you can help them.
So I have a super simple marketing tip for you today! Just one thing you need to do, and it’s on Facebook!
First, a question: Can your potential clients find you?
Go to your Facebook profile – what do you have listed as your work?
If you don’t have a Facebook page for your business, you should set one up. It only takes a few minutes, and then you can post about your business to your heart’s content. A very good investment of your time!
Once you have it done, then connect that page to your personal profile.
That’s it, that’s all you have to do so your clients can find you!
Most of the actual networking and connecting you are doing is probably being done in Facebook groups.
But Facebook groups only let you post as your personal profile, not as a business page.
So if you say something interesting or noteworthy in a group, and someone clicks over to your personal profile, can they find your business?
This is a step that so many business owners I am in groups with do not do.
I don’t use my personal profile to connect with business people unless I really know them. My personal profile is for my family and friends.
My business page is for business. So I need people to be able to access it when they click on my name.
Go to my personal profile (Tracey Blanchfield-D’Aviero) and you’ll see that I actually have four places that people can go – three of them are my business pages, and the fourth is my website. It helps people to find my business stuff.
I put up a post in a business group last month that advised people of this simple tip and we started a waterfall of people who didn’t even realize that this was important … and they all went to their profile to make sure it was set up correctly. They were so grateful, and it will definitely help them get more business.
If you are connecting to a Facebook page, you need to make sure when people click it that it goes to the page. This is the other common problem, and so on that same post people who had their business name in their personal profile were able to actually connect it properly.
Looking for opportunities like this can really help your business – especially if you are doing networking on Facebook (which so many of us are!)
If you are having trouble finding clients or struggling to make more money, here is a video that might help: The Simplest Way to Build Your Business. There are more than 40 free training videos for Virtual Assistants on my Youtube channel!