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Why Permission is Important

Permission based marketing is becoming more important in business marketing. Well, it’s actually always been important, but we seem to be getting more reminders about it with the increased use of social media marketing. Recently I got a big reminder about permission. Social networking is a great means to build an audience of people that you can connect with and get to know. But connecting with someone on a social network doesn’t give you permission to market to them. I know you’re thinking ‘if they follow me, they want to know what I have to say’, and that is absolutely correct. You are free to share your marketing on your social network where they ‘friend’ or ‘follow’ you. If they… Read More »Why Permission is Important

Social Media Live Training Event in Atlanta

If you are going to be in the Atlanta area next week, check this out! Attention Successful Business Owners looking to learn more about Social Media! Are you tired of hearing about how everyone else is getting clients from Facebook, but you’re not? Are you overwhelmed and confused about social media? Do you get frustrated every time you go to Twitter and try to write something? Are you ready for someone to finally show you how to simply use social media to get clients and make more money? http://www.socialmedialivetraining.com/ You will receive a full day of training with Social Media Specialist Kathy Colaiacovo to learn: How your Online Foundations fit into your Social Media Strategy Social Media Terms and Phrases and… Read More »Social Media Live Training Event in Atlanta

How Much Marketing is Too Much?

Have you ever looked at your marketing calendar and thought maybe it was a little heavy on the promotions? It happens, especially when we are launching new products or services, or when we are involved in a joint venture with others. I think it’s important to sit back and analyze the impact of marketing to our list or in our social networks. Promotion is a good thing. It’s important that people who need your services are able to see what you are offering on a regular basis. Some small business owners shy away from doing marketing until they think they need it … which is often too late. To be absent and present with your promotional efforts causes two problems:… Read More »How Much Marketing is Too Much?

Are You Timely?

I am always on the lookout for new tools to help me stay connected with my audience. I use Google Reader, SocialOomph, HootSuite, TweetDeck and several other tools to help me keep myself up to date on who is sharing what, and also to find new and interesting things to share with you. You have probably heard of most of those, and maybe even use one or two of them. But I recently found another one that I thought would be good to share – because I don’t see a lot of people in my network using it right at this time. It’s called Timely by DemandForce – you can find them at www.timely.is  and I absolutely LOVE it. It’s… Read More »Are You Timely?

June Membership Registration

Have you registered for the Your VA Mentor Membership Program yet? New content for June is being pulled together as you read this! Each month we select a topic – and the topic for June is Service Offerings. Setting up (or adjusting!) great service offerings for our clients sometimes goes by the wayside after we start to work with them. On our June teaching call, Analyzing Your Services to Streamline and Increase Revenue, we are going to talk about: how to identify packages of services we can offer our clients how to stop doing things we don’t want to offer as services analyzing the rates we charge, and easy ways to increase them to make more money and much more!… Read More »June Membership Registration

I Still Don’t Know How Much to Charge

Recently I received a question from a virtual professional who was trying to decide on her rate structure. She had listened to my audio teleclass ‘How Much Should I Charge?’ and she got really great material out of it, but was still stuck on actually setting her rates. So we had a chat and here is what I helped her figure out: She was starting a new area of her business – one that she hadn’t unveiled before – basically she would be doing group workshops/talks for groups of people. Previously she had not done this before. So there was unknown territory right from the start. She has a lot of experience and so she had worked out four or… Read More »I Still Don’t Know How Much to Charge

If It’s Not Working, Change It

We often talk about the importance of measuring results in our business. This can come in many forms – maybe you want to measure how many people are visiting your website, or joining your Facebook page, or opening your newsletter – or signing on as clients. Whatever the case may be, when you have something that has a measurable result, make sure you measure it. If it’s not working, change it. Many small business owners go through the process of setting up a program – or even their website freebie – and then just leave it at that. In order to make sure that you are relevant and interesting to your audience, it’s important to measure your results regularly to… Read More »If It’s Not Working, Change It

7th Annual Online Virtual Assistant Convention

I’m very excited to be a speaker in this year’s OIVAC event – the 7th Annual Online Virtual Assistant Convention. It’s an online, multi-day event that takes place this year from May 17 to 19, 2012. The theme this year is: Innovate, Integrate, Motivate and I’m happy to speaking in the Motivate category with my topic: 5 Tips to Strategically Market Your VA Business. By setting up a strategy to market your VA business, you will experience more growth and development, which is what the approach is for this year’s OIVAC conference: to help innovate you with the latest trends and ideas, to help you implement with the latest tools and technologies, and to motivate you to take action to… Read More »7th Annual Online Virtual Assistant Convention