Skip to content

How does your marketing calendar look?

I love to sit down and plan things in my marketing calendar. First, it really helps me to get a clear vision of what I have coming up. Second, it gets me excited about how I can expand and grow my business. And last but certainly not least, it makes me accountable to do the things I say I’m going to do! Planning a marketing calendar takes no more than a pen and paper. Sure, you can get as fancy as you like and set it up online, or you can do it like me and just use post-it notes on your wall calendar. Whatever you choose, you should be sure to detail out what you want to do so… Read More »How does your marketing calendar look?

What’s your VA specialty?

What is so special about your business? Have you narrowed it down yet? As you build your business, you will realize that being very specific about what it is you are best at, is an essential part of your success. Many VAs start out as generalists, providing various administrative services to their clients … working with everyone and anyone … and building their business very slowly. As time moves along, in order to really recognize success, you realize you need to focus on one (or two) specialties… and you also need to work with one (or two) types of clients. Specializing is something that can help you see more success for various reasons: 1. You provide fewer services, so you… Read More »What’s your VA specialty?

Social Networking: Tips in Etiquette

Working virtually means that we don’t see people face to face every day. We know that we need to perfect the skill of social networking in order to expand our audience and, well, our network. But it takes skills in order to be able to do this effectively. We can’t just walk into a virtual ‘room’ and greet everyone we know and meet them. So here are a few tips on how to engage people while exercising etiquette: Introduce yourself. Soundssimple, but some people just never do it. When you join a group or forum of your potential clients or colleagues, let them know that you have joined. Introduce yourself and let everyone know what you do and why you… Read More »Social Networking: Tips in Etiquette

How Quickly Can You Get This Done?

Many Virtual Assistants go through phases of overwhelm in their business. Anyone who owns a small business realizes that there are ebbs and flows of business, and there are also ebbs and flows of overwhelm as a result of that. If you have ever had a client call you with a project and they ask you ‘how quickly can you get this done?’, you know what I’m talking about. If you are like me, you set up your schedule and you know how your work day will look from one day to the next. It’s the only way I can make sure that I have time to complete everything I need to get done, for my clients and for my… Read More »How Quickly Can You Get This Done?

Just Do It!

Do you have a wish list of things you want to get done in your business? If you don’t, you should. You should have a list of short term and long term goals, and an even bigger strategy for your wish list. If you do, stop now and have a look at it. How are you doing with developing or implementing the things you need to get done? If you’re like me, you probably have a lot of things on the list. Maybe you don’t even know where to start. I say, start at the beginning! Just pick something … anything (something small would be best to start!) and get it done. Maybe you want to set up a blog.… Read More »Just Do It!

Free Teleclass: How to Repurpose Content for Passive Income

Repurposing content is easier than you probably think it is – using existing pieces that you have written (or recorded) to build new packages and products is a great way to offer valuable information to your audience as they get to know you better. Join me for this free teleclass where we will talk about some ways to repurpose your content so you can develop products quickly and easily, to get a new stream of income set up to come in to your business. Join me for a free teleclass: How to Repurpose Content for Passive Income Wednesday, July 27 at 7:00 pm Eastern In this teleclass, you will learn: why passive income products are important for your business how… Read More »Free Teleclass: How to Repurpose Content for Passive Income

Who Are You Accountable To?

What is it they say about the best laid plans? I think it’s something about planning being futile when you aren’t certain of what the actual outcome will be. That may be true if you make plans or goals in your business and you don’t have a strategy in place to roll it out, but it can also be true if you don’t have someone there to make sure it gets done. Who are you accountable to in your business? You are a small business owner. You probably work on your own for the most part (maybe with some support of your own, but maybe not yet). So who keeps you on track? Do you do it yourself? Do you… Read More »Who Are You Accountable To?

The List is the Thing

I’m a list person. I’m proud of it. People have actually laughed at my lists from time to time, but I stand behind them in support of myself and in support of being organized, productive and successful! From a personal perspective, I need to have a list when I go out shopping (especially if I’m going to more than one store!). I don’t particularly like to shop, so I just tend to go out to get specifically what I need and then get back home. If I forget to get something, it’s a big production to get back out to get it, so I always make sure to make a list of what I need to get so I make… Read More »The List is the Thing