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Waiting to market until your website is live?

I had a conversation with a VA recently about websites. One of the key stopping points for many VAs who are just getting started is their website. The issue is one of a few things: they can’t afford to get a website up yet they are exhaustively working on the page content and they are not ready to get it developed yet they are trying to learn HTML themselves so they can build their own website they are working with a designer to get it ‘just right’ and the designer is very busy … the list of reasons to not have it live yet goes on and on Essentially, they are making excuses for not ‘getting out there’, and they… Read More »Waiting to market until your website is live?

Free Teleclass: How To Select a Target Market

Join me for a free teleclass today: How To Select a Target Market Wed. June 22nd, 4 pm ET Choosing a target market is an essential piece of marketing your VA business, yet many VAs fail to do that. Although the service offerings you may offer clients can apply across various industries, it is important to focus your marketing message to speak to specific people … your target market. By clarifying who you are speaking to and what you are saying to them, you will achieve much more success in finding clients. In this teleclass, you will learn: why choosing a target market is critical to your business success simple strategies to choose an industry that suits you why you… Read More »Free Teleclass: How To Select a Target Market

Do You Know Your Magic Number?

I once took a course that helped me to see how I was interacting with potential clients, and how I was attempting to convert those potential clients into actual clients. It introduced me to my ‘magic number’ – my conversion rate of prospects. What does that mean? Well, simply put, that means how many people I actually convert to clients while on a sales call. I realized that I was converting at about 40 per cent, which would mean that for every 10 people I talked to, 4 would actually sign on to work with me. (Note: that’s not a very good conversion rate!) Think about it … if you are working at a 40 per cent conversion rate, and… Read More »Do You Know Your Magic Number?

3 tips to help you find your target market

When you decide to get started as a Virtual Assistant, it’s generally because you have administrative skills that you have acquired over a series of jobs, and you want to start to work from home for one reason or another. But it’s important to realize that once you are home, sitting at your desk with your new business cards staring back at you, that you will need to market your business in order to build up a client base. Many VAs make the mistake of thinking they can help everyone. When you don’t focus on specific groups of people to connect with, you end up blurring the message you are sending out, and quite often you won’t be heard. By… Read More »3 tips to help you find your target market

7 Business Lessons I Learned From High School

Have you ever thought about your high school days, and wondered what kinds of lessons you may have left on the table? High school is such a formative time in everyone’s life, and sometimes the underlying messages that we are taught doesn’t stick with us into adult life … at least not until we sit back to reflect on them. I have been thinking about my high school days lately, and realizing that there are many lessons that I learned in high school that are very relevant to my business now, if I just look at them from a different perspective. Think about it – the lyrics to all the songs you used to listen to in high school just… Read More »7 Business Lessons I Learned From High School

Are you a good student?

Many Virtual Assistants find themselves, at one time or another, looking around for various types of training to help them enhance their businesses. If you have taken any training courses or programs … have you been a good student? There are many ways that you can evaluate yourself as a student: 1. Is the timing right? When you decide to take a course, is it something that you will be able to implement in your business right away? If not, the timing is probably not right for you to take the course at this time. The material and lessons that you will come away from the course with need to be brought into your business immediately in order to be… Read More »Are you a good student?

How do you follow up?

Networking is widely considered one of the keys to succeeding as a virtual professional. It really is ‘who you know’ that can help to build and sustain a successful business. But … the key to great networking is not just in the connection … it’s in the follow up. After you meet someone (whether it’s online or in person), how do you follow up with that person? Do you? Many Virtual Assistants (and other small business owners) get out and start networking, but they fail to do the follow up necessary to keep the interest of the person they have come into contact with. Here are a few ways that you can build a follow up system that will work… Read More »How do you follow up?

Have you defined your target market?

Many Virtual Assistants who are just getting started make one big mistake … they think they can provide support for anyone. The question – ‘Who is your target market?’ often brings the response ‘Oh, I can help everyone. Everybody needs my services.’ While this is not exactly a false statement (many people need a variety of services that a VA can offer), it will really slow down the funnel of clients that you will attract. It doesn’t matter if you are just getting started or if you are looking to expand or grow your business. Getting specific about who you are serving is the fastest way to grow your client list. By really understand who you are serving, and how… Read More »Have you defined your target market?