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Podcast: Why Virtual Assistants Need a Mailing List

Today’s Quote: If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel – Erik Harbison Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today I am going to talk about email lists and why Virtual Assistants need one of their own. Click the play button above to tune in, or choose your favourite podcast player below:   Connect with Tracey D’Aviero, VA Coach and Trainer         Episode Notes: Creating a newsletter for your VA business probably seems like a waste of time. You don’t need hundreds of clients, right? Right – you don’t need a… Read More »Podcast: Why Virtual Assistants Need a Mailing List

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Crush These 6 Fears and Just Start Your VA Newsletter

Do you send out a regular newsletter for your Virtual Assistant business? To build a relationship with your clients and potential clients, a newsletter is a great means of communication. And it is an effective way to market your VA business because you share your expertise with them, and talk about how you help your clients. How does that help? Because when you share your expertise with people, they learn to trust you. But many VAs I know don’t have newsletters. They are afraid to get started because they really just don’t know what they need to do. Below I’m going to share the fears that stopped me from starting a newsletter, and tell you how you can get past… Read More »Crush These 6 Fears and Just Start Your VA Newsletter

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Why Permission is Important

Permission based marketing is becoming more important in business marketing. Well, it’s actually always been important, but we seem to be getting more reminders about it with the increased use of social media marketing. Recently I got a big reminder about permission. Social networking is a great means to build an audience of people that you can connect with and get to know. But connecting with someone on a social network doesn’t give you permission to market to them. I know you’re thinking ‘if they follow me, they want to know what I have to say’, and that is absolutely correct. You are free to share your marketing on your social network where they ‘friend’ or ‘follow’ you. If they… Read More »Why Permission is Important

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Tips to Grow and Care for Your List

One of the things that is essential to have a successful virtual business, is to keep people coming into your ‘funnel’ – so that you have a consistent pool of potential clients to choose from on a regular basis. This means that you usually need to have an audience of people who you keep in contact with regularly, who you can communicate your expertise to. This often means you have a mailing list. Some people do a lot of their networking without a mailing list, but I still find it the best way to be able to communicate with my audience, so I highly recommend it. Here are a few tips about how you can build your list easily: 1.… Read More »Tips to Grow and Care for Your List

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4 Simple Ways to Grow Your List

Hopefully by now you have an email list set up. It doesn’t matter what stage of your business you are in, it is essential to start building an audience of prospective clients that you can start to make that connection with. I remember it was so exciting watching my list grow by a few people at a time – I’d get excited every time a new sign up notification would show up in my email box! Growing your list is not a difficult thing to do, if you concentrate on doing a few simple things: 1. Freebie: we often talk about providing something for your prospect, that they will receive for giving you their email. There a many different types… Read More »4 Simple Ways to Grow Your List

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Building Products for Your Ideal Clients: Four Simple Ideas

Once you start to build an email list, you will be starting to build relationships with people who will want to work with you. The more information you provide for them, the faster that trust will grow. The key is to provide good content, and to provide it regularly so that they will always be in touch with you. So here are a few ideas to get you started at developing content for them. Freebie Report This is your ‘foot in the door’ – the content rich report that you can provide to people when they give you their email address. This gets them on your mailing list, and get them tuning in to your regular newsletter, or whatever it… Read More »Building Products for Your Ideal Clients: Four Simple Ideas

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Email Management Tips

As a Virtual Assistant, there are few things that are more important than email to help run your business. But if you don’t have a good email management system in place, you can get overloaded very quickly, and sometimes that can cause problems like lost time while looking for emails, and can even contribute to distraction and overwhelm.

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Starting a Newsletter or Mailing List

One of the most important parts of marketing your business will be to get in touch with your ideal client, and then to continue to maintain regular contact with them. It is essential that you build a relationship with your ‘people’ so that they will want to buy from you.

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