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Podcast: Stop Acting Desperate: How to Talk to Virtual Assistant Clients

by Tracey D'Aviero
May 23, 2024May 23, 2024

Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today I want to talk about how to stop acting desperate to get clients. Today’s Quote: Being desperate for something is not bad, but it is when you let your desperation be overly visible. – Mohith Agadi Click the play button above to tune in, or choose your favourite podcast player below: Connect with Tracey D’Aviero, VA Coach and Trainer Episode Notes: Every VA starts their business by deciding which services to offer and then trying to find clients. Sounds simple enough. We think … I have a service, you need this service. Hire me! It’s not… Read More »Podcast: Stop Acting Desperate: How to Talk to Virtual Assistant Clients

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Learn About Your VA Clients to Support Them Better

by Tracey D'Aviero
February 28, 2023March 23, 2023

Virtual Assistant clients really only want to know two things: what you can do for them and how much it will cost them. It’s pretty easy to make those decisions in your VA business, so that you can tell them how you can help and what the fee is. But to make a real difference to your clients, you should also be learning as much as you can about them. Learning about your client’s business will give you insights that are very helpful in getting a complete understanding of how their business runs – and in turn, how you can support them better. It will help you to understand your value – what working with you will mean to them/their… Read More »Learn About Your VA Clients to Support Them Better

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Everything is Content, So Start Looking For It

by Tracey D'Aviero
November 25, 2022February 24, 2023

If you are wondering if it’s time to raise your Virtual Assistant rates, then it’s probably time. You have no doubt heard me tell Virtual Assistants that everything is content – and it’s true. Getting stuck on what to post about is very common – but if you start looking in the right places, you will find that there is so much to draw on in your everyday life. Everything is content, and content is everywhere. What do I mean by that? Well, the most important thing about content is that your clients find it relatable. Relatable content is simply stuff that your clients will read and find a connection with. When they see it, they will they ‘oh I… Read More »Everything is Content, So Start Looking For It

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Are You Still Afraid to Niche Down Your VA Services?

by Tracey D'Aviero
December 3, 2021February 24, 2023

Fear of niching down is very common for Virtual Assistants. Is it for you? Every time I ask VAs who their target market is, or what their service offerings are, and I get a vague answer, I know they are afraid to specialize in one or the other. I ask them, of course, why they haven’t defined those things, and they tell me that they don’t know yet, or they don’t want to miss out on clients, or they don’t want to say no to someone who asks them for help. The funny thing is that you never have to say no to someone if you want to work with them – ever! And honestly, if you have a business… Read More »Are You Still Afraid to Niche Down Your VA Services?

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How to Get Clients Talking About Your VA Business

by Tracey D'Aviero
October 23, 2020October 23, 2020

The best way to get clients talking about your VA business is to start talking about it yourself first. Now I’m not talking about being like that old used car salesman who talks and talks and never lets anyone else get a word in! But in order for people to understand what it is that you do for your clients, you have to be able to talk to people about it. I teach VAs what I call a Concise Marketing Message – it’s about getting really clear on what services you offer, who you support, and why it’s important to them to get help with that thing – and finally, why you are the best person for them to work… Read More »How to Get Clients Talking About Your VA Business

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Are You Wasting Your Time and Energy in Marketing Your VA Business?

by Tracey D'Aviero
February 7, 2020March 7, 2020

Are you writing to a specific audience? If you don’t, your message might not be heard. Such a waste of your time and energy. As Virtual Assistants, we all spend a lot of time marketing our businesses. Finding clients is one of the biggest tasks that takes up our time. But if you aren’t doing it right, you could be wasting a lot of time and energy. Do you have a target audience that you are communicating to? Many VAs I talk to have not narrowed down their focus yet. This happens for a number of reasons. You think you have to offer specialized services if you ‘niche’ down. You are afraid of losing business if someone comes along that… Read More »Are You Wasting Your Time and Energy in Marketing Your VA Business?

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Clarity in Your Messaging is Key to Getting VA Clients

by Tracey D'Aviero
July 3, 2019March 7, 2020

Look back at your last ten social media posts or blog posts. Is there consistency and clarity in the messaging? What I mean by that is – is it really clear how you help your virtual assistant clients with their businesses? If you can’t tell from the last ten posts what you do and who you help, then your messaging clarity needs work. When your clients are looking for virtual assistant support in their business, they are not always going to find you with one post. Well they might find you that way, but then they are going to check you out. if your message does not land clearly with them – that you are the best VA to help them… Read More »Clarity in Your Messaging is Key to Getting VA Clients

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Do I Really Need a Virtual Assistant Niche?

by Tracey D'Aviero
February 7, 2018February 20, 2018

It seems one of the most controversial topics about being a VA is whether you need to specialize, or ‘niche’, your services. The conversations take place in networking situations, often started by newer Virtual Assistants who honestly don’t know what they should provide as services. More seasoned VAs are quite opinionated about the answer – and it’s largely due to the circumstances of their own experiences (which of course, is exactly where our opinions come from!). To Niche or Not to Niche? There are two schools of thought on this: School #1 says that you can offer any services you know how to do to any clients and build a bigger and better business. This group believes that your business… Read More »Do I Really Need a Virtual Assistant Niche?

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