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Chocolate, Cinnamon – and What They Have to Do with Repurposing Your Content

by Tracey D'Aviero
January 11, 2012February 21, 2018

I was recently talking with a client about repackaging and repurposing content. I had suggested that it would be a good idea to take an audio from a teleclass and repackage it into several other pieces that the client could use in her marketing. She didn’t understand why I would suggest doing that – the audio itself was content so why didn’t we we just blast the link out for everywhere so people could opt in to it and therefore get the material – no extra work required. It’s important to realize that people take in their information in all different kinds of ways. In order to reach them you need to find the way that speaks directly to them.… Read More »Chocolate, Cinnamon – and What They Have to Do with Repurposing Your Content

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3 tips to help you find your target market

by Tracey D'Aviero
June 15, 2011December 2, 2011

When you decide to get started as a Virtual Assistant, it’s generally because you have administrative skills that you have acquired over a series of jobs, and you want to start to work from home for one reason or another. But it’s important to realize that once you are home, sitting at your desk with your new business cards staring back at you, that you will need to market your business in order to build up a client base. Many VAs make the mistake of thinking they can help everyone. When you don’t focus on specific groups of people to connect with, you end up blurring the message you are sending out, and quite often you won’t be heard. By… Read More »3 tips to help you find your target market

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Exactly what do you do? (Hint: I’m a Virtual Assistant is not the right answer!)

by Tracey D'Aviero
April 21, 2011February 21, 2018

So you are probably out there, doing some networking, and getting to know people. How do you respond when people ask you what you do? I have seen this handled many ways, but mostly this is the response that VAs come up with: I am a Virtual Assistant. And then you sit back and wait for them to ask you what that means. You have already confused your prospect. Being a Virtual Assistant is what you do, but it doesn’t tell anyone what you actually can do for them, which is really what their question is all about. So what you need to do is to craft a more succinct message that explains what you do without being the dreaded… Read More »Exactly what do you do? (Hint: I’m a Virtual Assistant is not the right answer!)

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