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marketing your va services

Industries That Use Virtual Assistants (Hint: Find Clients Here)

Whether you are just starting out as a Virtual Assistant, or you have been in business a while, you might be struggling to find great clients. When you are new, it is hard enough to talk to people about your services and your rates. One of the biggest barriers to getting great clients is very simple: talking to the wrong people. We second-guess our value and we often have a hard time articulating our worth to people when they don’t really understand what a VA is. If the people you talk to also have never heard of a VA (or have never worked with one), your conversations with them start at a much more ‘beginning’ point than they might with… Read More »Industries That Use Virtual Assistants (Hint: Find Clients Here)

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Crush These 6 Fears and Just Start Your VA Newsletter

Do you send out a regular newsletter for your Virtual Assistant business? To build a relationship with your clients and potential clients, a newsletter is a great means of communication. And it is an effective way to market your VA business because you share your expertise with them, and talk about how you help your clients. How does that help? Because when you share your expertise with people, they learn to trust you. But many VAs I know don’t have newsletters. They are afraid to get started because they really just don’t know what they need to do. Below I’m going to share the fears that stopped me from starting a newsletter, and tell you how you can get past… Read More »Crush These 6 Fears and Just Start Your VA Newsletter

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Finding Motivation to Promote Your VA Business

What keeps you from getting out there and networking or marketing your Virtual Assistant business? I ask this question of many VAs when they are struggling to find clients, and it often comes down to one thing… lack of motivation. If we are not motivated to do something, we can convince ourselves that it’s not important, or that we are doing it the wrong way, or that we need more information or research done before proceeding. And because we work alone most of the time, we need to find ways to motivate ourselves to get a lot of things done that maybe we don’t feel like doing. “Be miserable. Or motivate yourself. Whatever has to be done, it’s always your… Read More »Finding Motivation to Promote Your VA Business

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Stop Lurking on Social Media!

Social media is supposed to be … social. Are you? I see you. I know you’re there. You are on social media but You. Never. Post. And you never comment! How many people have you interacted with today on your social media profiles? Fewer than five? None? My goodness, what is the point of being on social media if you are not being social? I know, I probably sound like your mom when I say that, but it’s true. We are all on social media for the personal aspect of it. Mindless scrolling to find funny videos or pictures, recipes, news stories. No problem, I do it too. But so many of you are also on there for your business,… Read More »Stop Lurking on Social Media!

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Do I Really Need a Virtual Assistant Niche?

It seems one of the most controversial topics about being a VA is whether you need to specialize, or ‘niche’, your services. The conversations take place in networking situations, often started by newer Virtual Assistants who honestly don’t know what they should provide as services. More seasoned VAs are quite opinionated about the answer – and it’s largely due to the circumstances of their own experiences (which of course, is exactly where our opinions come from!). To Niche or Not to Niche? There are two schools of thought on this: School #1 says that you can offer any services you know how to do to any clients and build a bigger and better business. This group believes that your business… Read More »Do I Really Need a Virtual Assistant Niche?

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Give Your Virtual Assistant Marketing Efforts a Fighting Chance

How is your marketing working for you? If you’re like most VAs, you have ideas of what you want to do in your business. Getting more clients almost always tops the list. And your marketing is the vehicle to help you get that done. But if you don’t have a plan, are you giving your marketing efforts a fighting chance? Making the decision to get your message out there is great. Deciding how to do that is a step that often gets left out – either due to lack of knowledge on how to do it, or perhaps a lack of strategic planning ability, or event just sheer desperation (sorry if this is you!). Getting clients is a stressful thing.… Read More »Give Your Virtual Assistant Marketing Efforts a Fighting Chance

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Make Time for Marketing Your VA Business

In order to build your business, you have to make time for marketing. Many Virtual Assistants know this, but it can be difficult to find the time. And once we start working with clients, that always seems to take priority over marketing our own business, but it shouldn’t! Keeping your own marketing active is a key piece of ongoing business. People insist that they don’t have enough time to do everything, and certainly marketing falls to the bottom of the list. I know that it’s tough – believe me it’s the same for me sometimes. But I have seen the results when I do make time to market and so that keeps me finding time, even when it seems impossible.… Read More »Make Time for Marketing Your VA Business

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Can Your Potential VA Clients Find You? Do This One Thing.

Marketing can be a challenge in any business, but some people have a more difficult time getting their head around it. That’s why I teach it! I try to take the confusion out of what to say, where to say it, and who to say it to. When a lot of VAs get started, we think our marketing message is to tell people about being a VA. I thought the same thing. I thought I had to explain to people how a VA works. My webpage showed what a VA is, and I had lots of info about me being a VA. That was a long time ago, but I still remember the struggle of getting clients. Why? Because it… Read More »Can Your Potential VA Clients Find You? Do This One Thing.

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