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marketing your va services

What’s On Your Mind?

What’s on your mind? You get greeted with this question every time you log in to your Facebook profile. It’s a pretty simple question when you think about it … it really just means … what are you thinking about at this very moment? On the surface, that question might cause you to think of something that is happening during your day, or something you will be doing soon. From a marketing standpoint, it goes deeper than that. What are you planning? What are you strategizing? What are you working on? What ‘mode’ are you in? When you are in business, you are always in some sort of mode. Strategy, planning, implementation, analysis. If you aren’t in one of these… Read More »What’s On Your Mind?

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How Much Marketing is Too Much?

Have you ever looked at your marketing calendar and thought maybe it was a little heavy on the promotions? It happens, especially when we are launching new products or services, or when we are involved in a joint venture with others. I think it’s important to sit back and analyze the impact of marketing to our list or in our social networks. Promotion is a good thing. It’s important that people who need your services are able to see what you are offering on a regular basis. Some small business owners shy away from doing marketing until they think they need it … which is often too late. To be absent and present with your promotional efforts causes two problems:… Read More »How Much Marketing is Too Much?

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7th Annual Online Virtual Assistant Convention

I’m very excited to be a speaker in this year’s OIVAC event – the 7th Annual Online Virtual Assistant Convention. It’s an online, multi-day event that takes place this year from May 17 to 19, 2012. The theme this year is: Innovate, Integrate, Motivate and I’m happy to speaking in the Motivate category with my topic: 5 Tips to Strategically Market Your VA Business. By setting up a strategy to market your VA business, you will experience more growth and development, which is what the approach is for this year’s OIVAC conference: to help innovate you with the latest trends and ideas, to help you implement with the latest tools and technologies, and to motivate you to take action to… Read More »7th Annual Online Virtual Assistant Convention

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Build a Referral VA Business

Are you: working long hours trying to get it all done by yourself in your VA business? working with (and drained by!) clients who are not ideal for you to work with (but are afraid to give up their money?) finding it difficult to keep your client pipeline full? experiencing ‘feast or famine’ each month on your work schedule? unsure of how (or even scared!) to raise your rates to what you deserve to earn? doing things you don’t love to do on a daily or weekly basis? still trading dollars for hours with your client work? wanting to specialize your services and don’t know how to implement that? If you answered ‘yes’ to any of these questions, I am… Read More »Build a Referral VA Business

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What’s Your Marketing Strategy?

When you look at how you are marketing your business, what do you see? Is there rhyme and reason to it, or do you just ‘fly by the seat of your pants’? If that sounds like you, don’t worry – you are definitely not alone. Many VAs I talk to don’t really have a plan in place to market their business. But if you don’t plan, it’s a bit like throwing spaghetti at a wall – you put it all out there and just hope something sticks. It’s not a really effective plan. Marketing strategy isn’t difficult – it just takes sitting down and thinking about what you want to do, why you want to do it, and what results… Read More »What’s Your Marketing Strategy?

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5 Tips to Market Your VA Business

Your VA Mentor Free Teleclass: 5 Tips to Marketing Your VA Business Date: Wednesday, May 2, 2012 Time: 4:00 p.m. Eastern (not your time zone? Convert here). Register here: www.yourvamentor.com/teleclass Do you find yourself so busy working IN your business that your own marketing efforts get shuffled off to the side? If so, you are not alone. Many virtual professionals get so busy working with their own clients, that they don’t regularly market their own business. This can lead to dry spells in bringing on new clients, or even lost networking opportunities. It’s important to make sure that you are maintaining your marketing all year round, and of course bumping it up when necessary to bring new clients or prospects… Read More »5 Tips to Market Your VA Business

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Marketing Tips for your Virtual Business

Do you find yourself so busy working IN your business that your own marketing efforts get shuffled off to the side? If so, you are not alone. Many virtual professionals get so busy working with their own clients, that they don’t regularly market their own business. This can lead to dry spells in bringing on new clients, or even lost networking opportunities. It’s important to make sure that you are maintaining your marketing all year round, and of course bumping it up when necessary to bring new clients or prospects into your ‘funnel’. Here are a few ways you can bolster your marketing efforts: 1. Network regularly. Think about what it is you want to accomplish, and make a plan… Read More »Marketing Tips for your Virtual Business

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Is Your Website All About You?

Last week I attended a great webinar by Matthew Goldfarb of Corporate Renegade Copy that talked about website copywriting. The topic of the call was Website Snoozing, and the gist of the message was that you have to wake up your web copy in order to get your prospects to notice you. (so true!) It was a great presentation and I thought it was a good subject for an article. Many virtual professionals I come into contact with have some form of website set up – whether it’s their first, simple website, or a complex more detailed one. It’s important to realize that your website will probably always be a work in progress. In my travels as a VA mentor,… Read More »Is Your Website All About You?

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