marketing your va services

Do You Recognize Your Own Value?

by Tracey D'Aviero
December 2, 2011September 20, 2013

I have been reading Harvey Mackay‘s new book The Mackay MBA of Selling in the Real World. It’s a terrific, easy-to-read book that takes you through the various components of how to sell effectively – by being you and by knowing what your customers want. That is some serious paraphrasing, but you get the point! One of the chapters in particular spoke to me and I wanted to share it with you. It’s called Sell Yourself. Harvey talks about the three toughest sells being Company, Product and Self. As a small business owner and a mentor, I know how difficult selling yourself can be. Selling yourself can be one of the most difficult things to do, if you do not… Read More »Do You Recognize Your Own Value?

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Waiting to market until your website is live?

by Tracey D'Aviero
June 24, 2011January 21, 2016

I had a conversation with a VA recently about websites. One of the key stopping points for many VAs who are just getting started is their website. The issue is one of a few things: they can’t afford to get a website up yet they are exhaustively working on the page content and they are not ready to get it developed yet they are trying to learn HTML themselves so they can build their own website they are working with a designer to get it ‘just right’ and the designer is very busy … the list of reasons to not have it live yet goes on and on Essentially, they are making excuses for not ‘getting out there’, and they… Read More »Waiting to market until your website is live?

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3 Things You Need To Include In Your Marketing Strategy

by Tracey D'Aviero
April 28, 2011June 21, 2013

Marketing your business can be a confusing thing if you aren’t all that familiar with the concept of marketing. We talk a lot about your ideal client, and how identifying them will help you to build a more effective marketing strategy. When you are getting started, it can feel like no one even notices you, and if you are just putting up a list of services that you provide that might even be the case. That’s why it’s important to get specific about a few things and use those things to build a strategy to get clients to notice you. 1. Know who you can best support or serve. The services you provide are probably ‘in need’ in several industries,… Read More »3 Things You Need To Include In Your Marketing Strategy

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Exactly what do you do? (Hint: I’m a Virtual Assistant is not the right answer!)

by Tracey D'Aviero
April 21, 2011February 21, 2018

So you are probably out there, doing some networking, and getting to know people. How do you respond when people ask you what you do? I have seen this handled many ways, but mostly this is the response that VAs come up with: I am a Virtual Assistant. And then you sit back and wait for them to ask you what that means. You have already confused your prospect. Being a Virtual Assistant is what you do, but it doesn’t tell anyone what you actually can do for them, which is really what their question is all about. So what you need to do is to craft a more succinct message that explains what you do without being the dreaded… Read More »Exactly what do you do? (Hint: I’m a Virtual Assistant is not the right answer!)

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Do You Know Your Value?

by Tracey D'Aviero
January 6, 2011January 21, 2016

It’s easy to say that you know your value, but you could be sabotaging yourself and your business by not paying enough attention to this very important item. By setting the proper value on the services you provide, you will set your rates where you can charge what you deserve and also be successful. How do you know if you are charging enough?

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Who Is Your Ideal Client?

by Tracey D'Aviero
December 24, 2010January 21, 2016

I had a conversation with a VA last week who was trying to decide who her ideal client was. She had selected a market to work with that she thought would be a ‘good market’ because they needed a lot of support.

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You Are Standing in the Way of your Own Success as a Virtual Assistant

by Tracey D'Aviero
December 3, 2010March 20, 2018

Whether you are setting up a new business as a VA, or you are trying to grow an existing one, you will inevitably have to set goals to achieve the success you want. If you are setting goals and not achieving them, what is standing in your way? My guess: YOU.

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