Social media is a great, free way to market your Virtual Assistant business. Right? Not so fast!
If you aren’t using social media correctly, you might not think you are wasting money, but you are certainly wasting your time.
And time in a service business = money.
With all of the options out there on the Internet, where is the best online place to market your VA business?
Do you have a profile on every platform like Facebook, LinkedIn, Twitter, Instagram, Pinterest, and more?
If you do, creating your content and messaging is probably taking you longer than it needs to – or worse, you might be posting the same stuff everywhere. And all of this is likely not even yielding results for you.
We all use social networking to find clients, and when you try to be present for everyone everywhere, you will end up not being visible enough anywhere.
To use social media well as a marketing tool, you need to be really focused on where you are connecting with people and publishing content.
My best advice is to master one channel first before moving to another one.
So which one is best? It’s different for everyone.
Facebook is a great place for most people to set up camp – because the majority of our clients are already there as well. We always say to fish where the fish are for networking and marketing, and Facebook is definitely where the fish are! The key with Facebook is to engage people in conversations about what is interesting to them. If you can do that, then Facebook might be all you need.
LinkedIn is becoming more popular with VAs because it has a higher business persona that Facebook or other social media platforms do. It is also much more acceptable to reach out to people you don’t know to connect with them than it is on Facebook. And one to one conversations are the norm on LinkedIn, unlike when someone messages you on Facebook, people expect you to message them on LinkedIn to have a more indepth conversation. If your clients are on LinkedIn, you should be too.
Twitter has become more of a news source than a networking platform for me, but there are still many people who use it regularly as their online connection source. If your audience is the millennial crowd or if you use a lot of video in your marketing, Twitter could be just the place for you! Videos are some of the most viewed content on Twitter, and it is much more visual than it used to be.
Instagram is all about the stories – short video and image clips that you can string together and personalize with text and images to create an ongoing story for your audience. It’s highly visual and accessible for users. If your audience is creative or in the health and wellness industry, Instagram could be where you find your clients.
No matter which platform you use, the main thing is to concentrate only on that platform until you master it. Then move on to another one, or add another one. When you split your attention, you can lose focus and momentum, and this could cost you clients.
Where are you spending your time online? Is it the best place for you to get clients?
Check what you are doing and make your plan for focus on one platform today. You will yield better results from it, I promise!
To help you stay on track, choose 5 actions to perform each day on your chosen social media platform. These actions can be likes, comments, shares, asking questions, making a connection, following up with an existing connection, and more.
Track your actions for a full week and see how much more interaction and connection you have with your audience.
With a plan, anything is possible. With action, come results.
To help you track of your daily connections, download my Connections Checklist. You can track where you want to reach out to people daily, and record your daily actions. Just check them off as you do them. Accountability with daily actions really helps you to get things done. And you’ll see better results simply by taking more action.