When you choose a target market, you learn about what they do in their business – how they find their clients, how they work with their clients, and what kinds of things they need help with in their business. After learning the ins and outs of what they do, you can speak very clearly about how your VA services will support them.
Why? Because you know how their business runs and what is important to them to keep it running smoothly and growing – and you know precisely the services you can offer them. Lots of them. That’s the key to working with a target market. That you find large groups of VA clients that all need the same services – and then you can get clients easily.
I am Tracey D’Aviero, Virtual Assistant Coach and Trainer, and in this series, we are going to dive into 25 or 30 different industries and professions that use Virtual Assistants, and I’ll share what kinds of tasks you can do for them.
Then you can decide who you want to work with, and start connecting with them!
In this episode we will be talking about speakers.
Click the play button above to tune in, or choose your favourite podcast player below:
Connect with Tracey D’Aviero, VA Coach and Trainer
Episode Notes:
What do speakers need to focus on in their business?
They are the talent. They need to focus on delivering their craft – speeches, talks, events – and growing their speaking business. By working with a VA, speakers can save a lot of time doing the legwork it takes to get great gigs and make great contacts.
Let’s talk about what speakers do in their business – and what they services they might place value on and outsource to a VA.
Speakers – good and busy ones – have lots of moving parts to their business. There are so many services that you can provide for speaking clients.
Let’s dig in to a few.
Admin
Speakers need admin of all kinds. Just like all business owners. What kind of admin tasks could you do for a speaker? Email manager – managing their inbox, responding to emails, scheduling appointments, coordinating speaking gigs, webinars, podcast and other interviews. If they travel, you can also offer travel services including booking accommodations and transportation. And of course, managing their connections and databases. There is no end to the admin tasks that you can offer, but these are some that are specific to a speaker as a client.
Outreach
This is one of the most important things you can do for your speaker clients – find them gigs. Find them interviews, podcasts, conferences, summits, events, and other opportunities to speak.
Marketing and Promotion Support
Implement their marketing strategies to increase their visibility and reach. They can’t get hired unless people know about them and that’s what you can help with. Along with getting their name out there, you want to create and manage their communication with their audience as well, so perhaps some email marketing assistance would also be a service to consider. Understanding and using affiliate links would even be a good idea, so they can earn affiliate income from the other businesses they connect with. Social media can also be a big part of this – and if they have an online community, you can manage that for them too.
Content Creation and Editing
Repurposing content is a huge service for speakers. They provide the main piece but to promote them it can be split up into many many other pieces to use on various platforms. You could provide transcription and audio or video editing to create really awesome marketing materials and content for them. And of course creating and formatting their presentations and support materials is a great service for speakers.
Website Maintenance
You don’t have to be a full on website designer, but being able to keep their media and events pages up to date with where they are, and where they have been, is an excellent service offering for speakers.
Tech Support
Assisting with tech setup and troubleshooting for things like virtual speaking engagements or events is very important. On their own events, the speaker is usually the main event or the host interviewing someone else, and they are, again, the talent. Being able to manage the events and handle the issues live is invaluable.
Event Coordination
Helping to organize their speaking engagements, webinars, workshops, conferences – there are so many details. From booking the venue to AV to food and beverage, and attendee registration. Virtual or live, event coordination for speakers hosting their own events is a service unto itself.
Client Relations
Being able to manage their inquiries, correspondence, and other details from clients, event organizers and potential partners is a great service to offer. There are lots of details with every event, and you want to make sure that your speaker client fulfills their requirements, and has others do the same for them.
Financial Management
You could event manage the important part – where you speaker client gets paid! Contracts, invoices, payments, expenses … all important things to keep track of for their speaking business.
There are so many more but these are 9 of the most important things that a speaker could get help with. Some speakers want help with all of it! Some might want just some things done. It all depends on their budget.
But when you talk to speakers, these are the things you want to talk about in detail, so they know that you understand their business and would be amazing at supporting them.
It’s really easy to create packages that directly relate to a speaker’s business when you break it down like this. I hope you find this list extremely valuable. I hope you took notes! Tune in to the other VA Snapshots in this series to learn more about other industries that might be right for you.
Thanks for tuning in to this snapshot from The Ridiculously Good VA Show. Now it’s your turn to choose your target market and get out there to connect with them. Let them know that you understand their business and you are THE best VA to help them with their business needs. You are awesome. You can do it. Now, go get some clients!
I can help…
What You Need to Do Next:
I want you to know that I can help you do this stuff in your business. That’s literally the reason I am here. To help you become a ridiculously good VA.
I’ve helped hundreds of VAs through challenges just like yours, and got them on their way to growing their business and the lifestyle that they dream of. That you dream of.
I’d love to do the same for you.
Let’s work together privately to get you to your really big goal. It’s the fastest way to get results and we can start right away. Learn more about private coaching here.
The Virtual Circle (TVC) is a monthly mastermind group for Virtual Assistants just like you. We get together 3 times a month for group Zoom sessions to talk about what you are struggling with, working on, or celebrating. It’s a close knit community of your VA colleagues that provides the best kind of support for your VA business. Learn more about TVC here.
My self study program Getting Started as a VA can help you get your VA business started easily and quickly too. You can sign up right away and be on your way to getting clients by the end of the program, with all the right foundations in place. Check out the program here.
Reach out to me if you need to talk about where you are stuck and what the right option might be to get you moving. It’s literally all I’m here to do is help you get to where you want to go. Book a complimentary Cut to the Chase call with me here.