Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant.
Today I want to talk about how to find your place online – which social media platform you should use to find clients.
Today’s Quote: Don’t build links. Build relationships. – Rand Fishkin
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Connect with Tracey D’Aviero, VA Coach and Trainer
Episode Notes:
Today we’re talking about one of the biggest questions I get from VAs:
Which social media platform is the best for promoting your VA business?
The short answer? It depends. The long answer? Well, that’s what we’re about to explore.
The Importance of Choosing the Right Platform
Not all social media platforms are created equal, especially when it comes to marketing your VA services. Choosing the right platform isn’t just about where you like to spend time, it’s about where your ideal clients are spending their time. If you’re putting all your effort into a platform where your audience isn’t active, you’re working harder than you need to.
Before we get into specifics, consider these key questions:
- Who is your ideal client?
- Where do they hang out online?
- What type of content are you comfortable creating consistently?
Your answers to these questions will help determine which platform makes the most sense for you.
Breakdown of Popular Social Media Platforms
Let’s take a look at some of the top platforms and how they work for virtual assistants.
1. LinkedIn: Best for B2B & Professional Networking
LinkedIn is a goldmine for VAs targeting business owners, entrepreneurs, and corporate professionals. Here’s why:
- It’s a professional platform where decision-makers actively seek support.
- You can showcase your skills, services, and testimonials on your profile.
- Content like industry insights, case studies, and personal experiences perform well.
- Networking is key. Engaging with posts and sending personalized connection requests can lead to opportunities.
I use LinkedIn as a business connection platform – and when I am working with VAs to find their people, we often head over to LinkedIn as well. Because it’s a business platform first – and many of the people that are using it are doing so specifically for business, it can be a great, quick way to make the one to one connections that you are looking for. Double down on your LinkedIn connections to get clients quickly.
2. Instagram: Best for Visual Branding & Engagement
Instagram is excellent if your target clients are coaches, creatives, or solopreneurs who are actively using the platform for their own businesses.
- Stories, reels, and carousel posts allow for creative marketing.
- Engagement is high, especially with behind-the-scenes content and personal branding.
- Hashtags and collaborations can help with visibility.
However, Instagram requires consistency and a strong visual brand. If you love creating content like graphics, short videos, or engaging captions, this could be a great fit.
Because Instagram itself is quite a visual platform and so if your VA business is visual or creative, it’s a good place for you to be. I think it has changed recently, as other platforms have to, and DMs seem much more accessible now than they used to be. You still want to focus on commenting to connect, but heading to the DMs is easier, especially with Threads coming into the fray. Threads shares DMs with Instagram, so if you are having conversations over there, the DMs go to your main IG box. It’s the best of both worlds.
3. Facebook: Best for Community Building & Groups
Facebook is still one of the most widely used social platforms, making it a solid choice for VAs who want to connect with entrepreneurs in a more personal way.
- Facebook Groups are a great place to network and offer value without being overly promotional.
- Posting in target market-specific groups can lead to organic client inquiries.
- Your business page can serve as a mini-website with testimonials, services, and contact details.
The downside is that organic reach has declined over the years, so having a strategy for engagement is crucial.
Almost everyone is still on Facebook, even if they say they don’t want to be. I have watched coach after coach try to move their community off of Facebook to something else (Clubhouse, Circle, anyone?) but they always seem to come back to Facebook. I’m not sure why, but it’s still where we all are. Reach of pages might be down, but conversation is still going strong.
4. TikTok: Best for Quick, Engaging Video Content
TikTok might not be the first platform that comes to mind, but it’s growing fast in the business space.
- Short, informative videos showcasing VA tips, time management hacks, and client success stories perform well.
- The algorithm favors organic reach, meaning you can get in front of new audiences quickly.
- It works best for VAs who are comfortable on camera and can create engaging, educational, or entertaining content.
I have done some video on Tiktok – and if it’s something you are comfortable with, and if it’s where your people are, you can build a great following. It’s not a platform I typically refer to VAs, but it totally depends on what your services are and who your target market is. Dont’ get me started on the US tiktok ban – if you are looking for Canadian connections, now is the time to get active on Tiktok, but for me it’s still mostly social over there.
5. Pinterest: Best for Driving Website Traffic
If you have a blog, a lead magnet, or resources to share, Pinterest can be a powerful tool.
- It functions more like a search engine than a social media platform.
- Well-designed pins linked to your website can drive consistent traffic.
- It’s great for evergreen content, meaning your posts stay relevant for longer.
While Pinterest isn’t as direct for engagement, it can be an excellent long-term strategy.
Honesty time: Pinterest is the one social media platform I honestly haven’t figured out yet. I am on it, but I don’t actively do anything with it. I have made a resolution to figure it out in 2025! I know it’s a great driver of traffic for blog posts and if you are blogging, you will get great leverage out of it if you use it properly. I’ll teach you how once I finally figure it out!
How to Choose the Right One for You
So, how do you pick the best platform for your VA business? Here’s a simple three-step process:
- Identify your ideal clients – If you work with corporate professionals, LinkedIn might be best. If your clients are online coaches, Instagram or Facebook may work better.
- Choose a platform you enjoy using – If you hate being on video, TikTok might not be the right fit. If you love writing, LinkedIn articles or Pinterest blog posts might be ideal.
- Start with one (or two) platforms – It’s easy to get overwhelmed trying to be everywhere at once. Pick one or two platforms to focus on and master them before expanding.
The best social media platform for your VA business isn’t a one-size-fits-all answer. It’s the one where your ideal clients are most active and where you can show up consistently.
So, I challenge you this week to do a little research. Look at where your past or ideal clients are spending their time online, and decide which platform you want to focus on moving forward.
Lets circle back to this weeks quote: ‘Don’t build links. Build relationships.’ – Rand Fishkin
When you focus on the relationships you are going to go much farther, much faster. It’s about the people. You don’t need hundreds of connections to get one client, or 10 clients. You need just enough. Think quality over quantity, every time when marketing your VA business.
I’d love to hear your thoughts! Which platform has worked best for you? Connect with me on Threads or Instagram, or drop a comment in our VA community.
And if you’re looking for more personalized guidance on growing your VA business, be sure to check out The VIrtual Circle. We are currently on winter hiatus but we pick up the group again in March and I’d love to have you join us.
It’s the only reason I do this, folks, is to help you become a ridiculously good virtual assistant.
Thanks for listening in!
Do You Need Help?
I hope you’re feeling inspired and ready to take action. If you need extra support, book a call with me to talk about how I can help you grow your VA business.
I’m going to leave it here for this week, but I do hope to hear from you.
I’m Tracey D’Aviero, Confidence Coach for VAs and I’ll see you next time!