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Setting Your Rates So Your VA Business is Profitable

How did you arrive at your rates for your VA business? If you didn’t do any calculations, you need to read this. Setting your rates is one of the most important things you need to do properly in your Virtual Assistant business. Rates that are too low will cut into your profitability, and might even put you out of business. Rates that are too high can also keep you from getting clients, if you aren’t looking in the right place, or if you can’t articulate the value you are bringing to clients. If you have not done the ‘math’ to set your rates, it’s time to look at that. Here’s how you need to do this: What Do You Need… Read More »Setting Your Rates So Your VA Business is Profitable

Are You Wasting Your Time and Energy in Marketing Your VA Business?

Are you writing to a specific audience? If you don’t, your message might not be heard. Such a waste of your time and energy. As Virtual Assistants, we all spend a lot of time marketing our businesses. Finding clients is one of the biggest tasks that takes up our time. But if you aren’t doing it right, you could be wasting a lot of time and energy. Do you have a target audience that you are communicating to? Many VAs I talk to have not narrowed down their focus yet. This happens for a number of reasons. You think you have to offer specialized services if you ‘niche’ down. You are afraid of losing business if someone comes along that… Read More »Are You Wasting Your Time and Energy in Marketing Your VA Business?

Is Fear Stopping You From Getting VA Clients?

Do you have a fear of selling yourself or your VA services? One of the biggest hurdles for service professionals like VAs is getting past the fear of selling themselves. The idea of talking to people about business conjures up images of the slimy user car salesman, and using the old ‘answer a question with a question’ brand of sales that just feels yucky. It can even be worse for Virtual Assistants, who have not ever been in a sales role before. In fact, fear of selling themselves is what comes up most often when I talk to VAs who are struggling with finding clients. They are afraid to go out networking. They are afraid to have sales conversations. They… Read More »Is Fear Stopping You From Getting VA Clients?

Stop Lurking on Social Media!

Social media is supposed to be … social. Are you? I see you. I know you’re there. You are on social media but You. Never. Post. And you never comment! How many people have you interacted with today on your social media profiles? Fewer than five? None? My goodness, what is the point of being on social media if you are not being social? I know, I probably sound like your mom when I say that, but it’s true. We are all on social media for the personal aspect of it. Mindless scrolling to find funny videos or pictures, recipes, news stories. No problem, I do it too. But so many of you are also on there for your business,… Read More »Stop Lurking on Social Media!

Simple Is Best When It Comes To Task Management for Your VA Business

Are you looking for a simple organizational system to manage your tasks for your Virtual Assistant clients and your own business? If you find yourself running out of time or forgetting about things you were supposed to do, you may need a better task management system. People often ask me how I stay organized. I guess I look like I’ve got it all together LOL. But I assure you, that’s not always the case! I do have a great system in place, though, and it has worked well for me for many years.   Working with multiple VA clients, we can often lose focus and the priorities can shift from hour to hour. So I have a tip for you that… Read More »Simple Is Best When It Comes To Task Management for Your VA Business

Need Virtual Assistant Clients? Spend More Time on This Social Media Platform

Social media is a great, free way to market your Virtual Assistant business. Right? Not so fast! If you aren’t using social media correctly, you might not think you are wasting money, but you are certainly wasting your time. And time in a service business = money. With all of the options out there on the Internet, where is the best online place to market your VA business? Do you have a profile on every platform like Facebook, LinkedIn, Twitter, Instagram, Pinterest, and more? If you do, creating your content and messaging is probably taking you longer than it needs to – or worse, you might be posting the same stuff everywhere. And all of this is likely not even… Read More »Need Virtual Assistant Clients? Spend More Time on This Social Media Platform

Marketing Your VA Business on LinkedIn

Are you using LinkedIn to market your VA business? If you aren’t, you might be missing out on making some great connections! Making connections is one of the best ways to find new clients for your Virtual Assistant business. But where do we find people that might be great clients? The advice you will get from most experts is to go where your clients are hanging out. Sometimes this means to live events, or local networking groups, and sometimes it means social media. Having a variety of places to connect with business owners who need VA support is a great idea. When we think of social media, Facebook most often comes to mind. But you might want to explore LinkedIn… Read More »Marketing Your VA Business on LinkedIn

Networking: Making Connections is Essential to Growing Your VA Business

Networking is all about making connections and building relationships. The more people you talk to about your VA business, the more clients you will find. Does the thought of networking make you anxious? Many Virtual Assistants feel anxiety around the whole idea of networking. They say it feels salesy – attending events, shaking hands, making elevator pitches. In fact, a lot of VAs I know simply avoid networking completely – and then wonder why they struggle to build their business. If you treat every networking opportunity like it’s speed dating, you will grow to dislike it. And you will definitely have a tough time finding clients. You can’t expect to meet someone and sign them right away. You have to… Read More »Networking: Making Connections is Essential to Growing Your VA Business