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Is Your Life a Balancing Act or In Balance?

I recently met some new colleagues at a live event, and many of them were healers and practitioners of healing methods. Not my usual crowd, so I took the opportunity to learn something! We were taught at the event we were attending, that it was important to focus on your feelings, your thoughts and your mindset. It is an important part of life, of course, but it’s also important in your business. While I consider myself to be a good decision maker, sometimes I probably am a little hasty in deciding something, simply to get it done. I enjoyed taking the time to address how I felt about the things I was thinking, and to spend a little time acknowledging… Read More »Is Your Life a Balancing Act or In Balance?

Happy Holidays!

For my Canadian friends, Happy Canada Day! I hope you all enjoyed a wonderful weekend with friends and family. We enjoyed a day by the pool and our usual small town Canada Day celebration in our village, which ended with the most amazing display of fireworks. Each year it’s really incredible, we get a 20 minute show that is just fabulous. It’s why we only go 1/2 mile from home to enjoy the day! For my American friends, Happy 4th of July! I know it’s a big celebration for many of you, and I hope you enjoy a wonderful day with family and friends. One day I would love to come and enjoy the celebrations that you all have! I… Read More »Happy Holidays!

How Viable is Your Target Market?

When we talk about working with our target market, sometimes we talk about an industry like real estate or coaching, and sometimes we talk about a type of person like a service-based entrepreneur or a professional. As we start to narrow down our target market to be more specific (coaching -> life coach, etc.) it’s important to consider whether the market you are pursuing is viable. Definition of viable: Capable of success or continuing effectiveness; practicable. What we mean by having a viable target market is really that simple. We need to know that the market we choose to target is going to be able to be capable of helping us achieve the success we are working towards. So what… Read More »How Viable is Your Target Market?

3 Tips for Networking at Live Events

I just returned from attending a live event called Transform in Atlanta, Georgia. The event was hosted by Pamela Bruner, and there were approximately 300 people in attendance. It was a great teaching experience, but it was also a wonderful networking experience – imagine have 3 or 4 full days to connect with people – that’s a lot of time to make it around the room! This is one of the things that is so great about a live event – getting the time to get to know people better. So I thought I would give you my best 3 tips for networking at live events like the one I just attended: 1. Move around and be social. Move from… Read More »3 Tips for Networking at Live Events

Why Permission is Important

Permission based marketing is becoming more important in business marketing. Well, it’s actually always been important, but we seem to be getting more reminders about it with the increased use of social media marketing. Recently I got a big reminder about permission. Social networking is a great means to build an audience of people that you can connect with and get to know. But connecting with someone on a social network doesn’t give you permission to market to them. I know you’re thinking ‘if they follow me, they want to know what I have to say’, and that is absolutely correct. You are free to share your marketing on your social network where they ‘friend’ or ‘follow’ you. If they… Read More »Why Permission is Important

Social Media Live Training Event in Atlanta

If you are going to be in the Atlanta area next week, check this out! Attention Successful Business Owners looking to learn more about Social Media! Are you tired of hearing about how everyone else is getting clients from Facebook, but you’re not? Are you overwhelmed and confused about social media? Do you get frustrated every time you go to Twitter and try to write something? Are you ready for someone to finally show you how to simply use social media to get clients and make more money? http://www.socialmedialivetraining.com/ You will receive a full day of training with Social Media Specialist Kathy Colaiacovo to learn: How your Online Foundations fit into your Social Media Strategy Social Media Terms and Phrases and… Read More »Social Media Live Training Event in Atlanta

How Much Marketing is Too Much?

Have you ever looked at your marketing calendar and thought maybe it was a little heavy on the promotions? It happens, especially when we are launching new products or services, or when we are involved in a joint venture with others. I think it’s important to sit back and analyze the impact of marketing to our list or in our social networks. Promotion is a good thing. It’s important that people who need your services are able to see what you are offering on a regular basis. Some small business owners shy away from doing marketing until they think they need it … which is often too late. To be absent and present with your promotional efforts causes two problems:… Read More »How Much Marketing is Too Much?

Are You Timely?

I am always on the lookout for new tools to help me stay connected with my audience. I use Google Reader, SocialOomph, HootSuite, TweetDeck and several other tools to help me keep myself up to date on who is sharing what, and also to find new and interesting things to share with you. You have probably heard of most of those, and maybe even use one or two of them. But I recently found another one that I thought would be good to share – because I don’t see a lot of people in my network using it right at this time. It’s called Timely by DemandForce – you can find them at www.timely.is  and I absolutely LOVE it. It’s… Read More »Are You Timely?