If It’s Not Working, Change It
We often talk about the importance of measuring results in our business. This can come in many forms – maybe you want to measure how many people are visiting your website, or joining your Facebook page, or opening your newsletter – or signing on as clients. Whatever the case may be, when you have something that has a measurable result, make sure you measure it. If it’s not working, change it. Many small business owners go through the process of setting up a program – or even their website freebie – and then just leave it at that. In order to make sure that you are relevant and interesting to your audience, it’s important to measure your results regularly to… Read More »If It’s Not Working, Change It